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Vax facts can backfire

posted Apr 7, 2014, 4:17 AM by Admin Osteoinfo   [ updated Apr 7, 2014, 4:17 AM ]
Immunisation experts say a one-size-fits-all approach to immunisation campaigns is unlikely to be effective for parents with entrenched antivaccination views, who need a more targeted approach. Simply translating a traditional “facts and figures” approach to immunisation campaigns could further entrench the views of parents who are firmly anti-immunisation.